Former Senior Executive of NASDAQ-listed CounterPath Technologies, where he grew SaaS sales by 30% quarter over quarter for 15 consecutive quarters and established partnerships in 30+ countries. Bruce has also held senior management roles in Ribbon (formerly GENBAND), Nortel and Telstra, with extensive experience in Channel Management, Product Management, Marketing and Sales.

Arda has held senior management roles in several companies, including Turkcell, Vodafone and Nortel. Arda has more than 25 years of experience transforming business ideas into products and go-to-market strategies, with extensive experience in R&D, Product Management, Marketing, and Operations.